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Director of Community Relations - $2500 Sign On bBonus

Company: Heritage Senior Living
Location: Sheboygan
Posted on: September 16, 2022

Job Description:

Director of Community - $2,500 Sign On Bonus - Full-Time Position!Lincoln Village Senior Living - Sheboygan, WI
Lincoln Village Senior Living is hiring immediately as a result of our continuous company growth. As one of the country's industry leaders, we provide exceptional senior care and services throughout Wisconsin.
Lincoln Village Senior Living is currently seeking a full time Director of Community Relations to join our senior living community.
As one of the country's industry leaders, Heritage Senior Living and Heritage Senior Living provide exceptional senior care and services throughout Wisconsin. Our goals are to enhance residents' quality of life and to continue its growth and success. Our plan is to open one to two new senior communities per year and develop centers of excellence that provide comfort, care, quality, and specialized dementia services.
Reporting directly to the Vice-President of Sales and Marketing for Heritage Senior Living and working closely with corporate for business development, marketing and communication, the director of community relations is responsible for ensuring the design and implementation of all marketing plans is consistent and supports the overall goals and objectives of the company. Additionally, this position is responsible for community development, relationship management, and the overall census of the communities.
Essential Duties and Responsibilities

  • Develop positive working relationships with health care professionals and community partners and nurture existing relationships to encourage growth in local markets
  • Educate local professionals in the market on the Heritage Senior Living brand and services through frequent communication; build relationships to encourage referrals\
  • Work with community to oversee development and implementation of marketing and sales plans
  • Develop strategies to increase opportunities to meet and talk to professionals to increase referrals
  • Train and educate staff regarding marketing, customer service and inquiry processes
  • Set, manage and track goals including completed calls, mailings, leads generated, appointments set, deposits taken/sales closed, and presentations for each location producing qualified leads and appointments; record all activity in customer relationship management (CRM) software
  • Travel within market to meet with professional organizations and customers as needed
  • Manage budget for marketing collateral and other customer-specific events and activities
  • Organize marketing events to promote HSL Practices and build reputation
  • Ensure customer service and satisfaction
  • Maintain consistency ad branding
  • Obtain and organize email banks for families, residents, and partners
  • Stage model rooms, prepare tours
  • Update and maintain references and leads in PCC/CRM
  • Maintain census
  • Complete reports as assigned
  • Prepare for move-ins
    Education/Qualifications
    • Bachelor's degree from a four-year college or university
    • 2-5 years of marketing/sales experience required
    • Previous experience working in Assisted Living and Memory Care communities is a plus
    • Healthcare background and/or experience is preferred
    • Strong closing skills, willingness to ask for business
    • Strong networking and customer service skills
    • Excellent communication and presentation skills
    • Willing to work two Saturdays per month (flexibility as to which two Saturdays)
    • Must submit to all applicable pre-employment and annual tests per state and federal regulations
    • Must have valid driver's license and appropriate insurances per state regulations
      Essential FunctionsTo perform this job successfully, an individual must be able to perform each essential duty. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.#IND1

Keywords: Heritage Senior Living, Sheboygan , Director of Community Relations - $2500 Sign On bBonus, Executive , Sheboygan, Wisconsin

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