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Director of Sales & Marketing

Company: Blue Harbor Resort
Location: Sheboygan
Posted on: January 9, 2022

Job Description:

Position: Director of Sales & Marketing

Reports To: General Manager

Job Summary: The Director of Sales & Marketing is responsible for providing leadership and driving strategy across the company's sales and marketing functions. The Director of Sales & Marketing is the head of the sales department. He/she is in charge of training and supervising of the hotel's sales (& marketing) team.

Job Purpose: The Director of Sales & Marketing works closely with the General Manager to determine appropriate sales strategies in all market segments towards maximizing the hotel revenues. He/she is also responsible for leading the sales team while balancing leisure and group profitability during seasonal fluctuations to optimize overall resort revenue and profit. The Director of Sales & Marketing creates lucrative sales targets and networks business relations to corporate client, tourist offices, different booking services etc. He/she has to observe the market, identity trend and monitor the main competitors. Manages department department budgets for both sales and marketing. Director of Sales & Marketing should work closely with revenue management and marketing functions, to develop strategies to maximize REVPAR and grow market share.


--- The Director of Sales & Marketing is responsible for leading/managing our salesforce and leading our marketing efforts to drive overall revenue and occupancy ensuring "smart selling" strategies are in place.

--- The requirements listed below are representative of the knowledge, skill, and/or abilities required:

--- Strategy

--- Create, plan and implement the marketing and sales strategy for the organization in accordance with the overall business strategy and objectives.

--- Assess market potential and identify new business opportunities

--- Targets

--- Develop annual sales and marketing strategic business plans to drive revenue and increase market share

--- Propose projects that will increase market share or create new categories of applications to yield similar results

--- Serve as the internal and external subject matter expert for all sales and marketing solutions, working cross-functionally as necessary to ensure desired outcomes are met

--- Sales activities

--- Develop and implement sales selling cycle and methodology based on market research and competitor analyses

--- Achieve planned revenues, margin and related objectives

--- Analyze and evaluate the effectiveness of sales, methods, costs, and results

--- Marketing activities

--- Develop and execute a winning marketing plan and go-to-market strategy for resort property and business units.

--- Establish objectives, performance standards, and priorities that are implemented and monitored across the company with respect to marketing

--- Drive all social media and web branding efforts to ensure the company's web presence is strong and easy to navigate risks in order to recommend tactical strategies

--- Customer relations and satisfaction

--- Maintain key customer relationships, while developing and implementing strategies for expanding the company's customer base

--- Drive evaluation of potential new and existing customers and needs, and lead the team in a proactive post-sales approach with a focus on solutions.

--- Leverage customer insights to identify business opportunities and strategies

--- Oversee the customer service functions of the business to ensure that best in class service is provided consistently to all customers

--- Administration

--- Oversee the marketing and sales processes, and all relevant training and development plans, actions and programs

--- Manage sales and marketing budgets.

People Leadership and Development

--- Provide expertise to the company by building, developing and managing sales and marketing teams capable of carrying out the company strategies and tactics

--- Lead with compelling strategic vision that is in alignment with the organization's short and long-term goals


--- Degree in Business Administration, Marketing, Hotel Management, or MBA.

--- Proven record of developing/improving sales and marketing infrastructure and processes

--- Demonstrated experience operating as part of a leadership team that emphasizes collaborative decision making and a high degree of coordination between functioning departments.

--- 5 to 6 years' experience in the sales and marketing or related professional area and min three years' experience in a senior sales role.

--- Demonstrated success in leading a sales and marketing team in a highly seasonal independent resort is strongly preferred.

Keywords: Blue Harbor Resort, Sheboygan , Director of Sales & Marketing, Executive , Sheboygan, Wisconsin

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