Director of Sales & Marketing
Company: Blue Harbor Resort
Posted on: January 9, 2022
Position: Director of Sales & Marketing
Reports To: General Manager
Job Summary: The Director of Sales & Marketing is responsible for
providing leadership and driving strategy across the company's
sales and marketing functions. The Director of Sales & Marketing is
the head of the sales department. He/she is in charge of training
and supervising of the hotel's sales (& marketing) team.
Job Purpose: The Director of Sales & Marketing works closely with
the General Manager to determine appropriate sales strategies in
all market segments towards maximizing the hotel revenues. He/she
is also responsible for leading the sales team while balancing
leisure and group profitability during seasonal fluctuations to
optimize overall resort revenue and profit. The Director of Sales &
Marketing creates lucrative sales targets and networks business
relations to corporate client, tourist offices, different booking
services etc. He/she has to observe the market, identity trend and
monitor the main competitors. Manages department department budgets
for both sales and marketing. Director of Sales & Marketing should
work closely with revenue management and marketing functions, to
develop strategies to maximize REVPAR and grow market share.
--- The Director of Sales & Marketing is responsible for
leading/managing our salesforce and leading our marketing efforts
to drive overall revenue and occupancy ensuring "smart selling"
strategies are in place.
--- The requirements listed below are representative of the
knowledge, skill, and/or abilities required:
--- Create, plan and implement the marketing and sales strategy for
the organization in accordance with the overall business strategy
--- Assess market potential and identify new business
--- Develop annual sales and marketing strategic business plans to
drive revenue and increase market share
--- Propose projects that will increase market share or create new
categories of applications to yield similar results
--- Serve as the internal and external subject matter expert for
all sales and marketing solutions, working cross-functionally as
necessary to ensure desired outcomes are met
--- Sales activities
--- Develop and implement sales selling cycle and methodology based
on market research and competitor analyses
--- Achieve planned revenues, margin and related objectives
--- Analyze and evaluate the effectiveness of sales, methods,
costs, and results
--- Marketing activities
--- Develop and execute a winning marketing plan and go-to-market
strategy for resort property and business units.
--- Establish objectives, performance standards, and priorities
that are implemented and monitored across the company with respect
--- Drive all social media and web branding efforts to ensure the
company's web presence is strong and easy to navigate risks in
order to recommend tactical strategies
--- Customer relations and satisfaction
--- Maintain key customer relationships, while developing and
implementing strategies for expanding the company's customer
--- Drive evaluation of potential new and existing customers and
needs, and lead the team in a proactive post-sales approach with a
focus on solutions.
--- Leverage customer insights to identify business opportunities
--- Oversee the customer service functions of the business to
ensure that best in class service is provided consistently to all
--- Oversee the marketing and sales processes, and all relevant
training and development plans, actions and programs
--- Manage sales and marketing budgets.
People Leadership and Development
--- Provide expertise to the company by building, developing and
managing sales and marketing teams capable of carrying out the
company strategies and tactics
--- Lead with compelling strategic vision that is in alignment with
the organization's short and long-term goals
--- Degree in Business Administration, Marketing, Hotel Management,
--- Proven record of developing/improving sales and marketing
infrastructure and processes
--- Demonstrated experience operating as part of a leadership team
that emphasizes collaborative decision making and a high degree of
coordination between functioning departments.
--- 5 to 6 years' experience in the sales and marketing or related
professional area and min three years' experience in a senior sales
--- Demonstrated success in leading a sales and marketing team in a
highly seasonal independent resort is strongly preferred.
Keywords: Blue Harbor Resort, Sheboygan , Director of Sales & Marketing, Executive , Sheboygan, Wisconsin
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