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Director of Sales & Marketing

Company: Blue Harbor Resort
Location: Sheboygan
Posted on: January 9, 2022

Job Description:


Position: Director of Sales & Marketing

Reports To: General Manager

Job Summary: The Director of Sales & Marketing is responsible for providing leadership and driving strategy across the company's sales and marketing functions. The Director of Sales & Marketing is the head of the sales department. He/she is in charge of training and supervising of the hotel's sales (& marketing) team.

Job Purpose: The Director of Sales & Marketing works closely with the General Manager to determine appropriate sales strategies in all market segments towards maximizing the hotel revenues. He/she is also responsible for leading the sales team while balancing leisure and group profitability during seasonal fluctuations to optimize overall resort revenue and profit. The Director of Sales & Marketing creates lucrative sales targets and networks business relations to corporate client, tourist offices, different booking services etc. He/she has to observe the market, identity trend and monitor the main competitors. Manages department department budgets for both sales and marketing. Director of Sales & Marketing should work closely with revenue management and marketing functions, to develop strategies to maximize REVPAR and grow market share.

Duties

The Director of Sales & Marketing is responsible for leading/managing our salesforce and leading our marketing efforts to drive overall revenue and occupancy ensuring "smart selling" strategies are in place.

The requirements listed below are representative of the knowledge, skill, and/or abilities required:

Strategy

Create, plan and implement the marketing and sales strategy for the organization in accordance with the overall business strategy and objectives.

Assess market potential and identify new business opportunities

Targets

Develop annual sales and marketing strategic business plans to drive revenue and increase market share

Propose projects that will increase market share or create new categories of applications to yield similar results

Serve as the internal and external subject matter expert for all sales and marketing solutions, working cross-functionally as necessary to ensure desired outcomes are met

Sales activities

Develop and implement sales selling cycle and methodology based on market research and competitor analyses

Achieve planned revenues, margin and related objectives

Analyze and evaluate the effectiveness of sales, methods, costs, and results

Marketing activities

Develop and execute a winning marketing plan and go-to-market strategy for resort property and business units.

Establish objectives, performance standards, and priorities that are implemented and monitored across the company with respect to marketing

Drive all social media and web branding efforts to ensure the company's web presence is strong and easy to navigate risks in order to recommend tactical strategies

Customer relations and satisfaction

Maintain key customer relationships, while developing and implementing strategies for expanding the company's customer base

Drive evaluation of potential new and existing customers and needs, and lead the team in a proactive post-sales approach with a focus on solutions.

Leverage customer insights to identify business opportunities and strategies

Oversee the customer service functions of the business to ensure that best in class service is provided consistently to all customers

Administration

Oversee the marketing and sales processes, and all relevant training and development plans, actions and programs

Manage sales and marketing budgets.

People Leadership and Development

Provide expertise to the company by building, developing and managing sales and marketing teams capable of carrying out the company strategies and tactics

Lead with compelling strategic vision that is in alignment with the organization's short and long-term goals

Qualifications

Degree in Business Administration, Marketing, Hotel Management, or MBA.

Proven record of developing/improving sales and marketing infrastructure and processes

Demonstrated experience operating as part of a leadership team that emphasizes collaborative decision making and a high degree of coordination between functioning departments.

5 to 6 years' experience in the sales and marketing or related professional area and min three years' experience in a senior sales role.

Demonstrated success in leading a sales and marketing team in a highly seasonal independent resort is strongly preferred.

Keywords: Blue Harbor Resort, Sheboygan , Director of Sales & Marketing, Executive , Sheboygan, Wisconsin

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