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Communications and Engagement Manager

Company: Sheboygan County Economic Development Corporation
Location: Sheboygan
Posted on: February 17, 2021

Job Description:

This position will create, implement, and manage all aspects of the organization's communication, engagement and social media strategies that further our organizational goals (including innovation community - The Surge).--The position will perform project management of different efforts that require their skills to support successful and timely implementation of effective campaigns.--This position will work in a fast-paced environment and will interact with senior leadership of area companies as part of effectively implementing their duties. Preference will be given to those who also have experience and skills in Digital Marketing, Social Media and Customer Engagement Experience.Responsibilities* Develop, support and promote organizational goals, including message development, social media content creation and media outreach. * Develop and disseminate public relations materials that increase our visibility among stakeholders, customers and target audiences. * Build and maintain relationships with journalists, bloggers, investors and customer audiences that will help advance our programs and services.* Create strategies to effectively engage target audiences (virtual or in-person). * Ensure digital marketing content aligns with our different brand identities and messages across all platforms. * Work closely with leaders and executives to develop and strengthen target audience and employee engagement activities.* Develop, implement and manage our social media strategy* Manage social media content and define social media key performance indicators* Work with corporate partners to ensure content is informative and appealing to target audiences and assist with marketing campaigns as needed.* Monitor SEO and user engagement and suggest content optimization write, develop, and strategize online content production and scheduling * Moderate user-generated content and messages appropriately, based on company and community policies* Build meaningful connections, encourage community members through dialog and messaging* Generate, edit, publish, and share content daily (original text, images, video, and HTML)* Create and maintain company social media pages and profilesRequirements:* A minimum of a bachelor's degree in Communications, Journalism or related field * A minimum of three years experience in strategy development for communications, social media, and community management* Excellent written and verbal communication skills * Knowledge of digital marketing tactics, such as SEO and email marketing * Excellent critical thinking skills and the ability to exercise good judgment and solve problems quickly and effectively * Experience working in external customers and meeting their expectations* Excellent knowledge of LinkedIn, Pinterest, Instagram, Google+, TikTok and other social media best practices* Understanding of SEO and web traffic metrics* Familiarity with web design and publishing* Excellent multitasking skills* Critical thinker and problem-solving skills* Team player* Good time-management skills* Great interpersonal and communication skills

Keywords: Sheboygan County Economic Development Corporation, Sheboygan , Communications and Engagement Manager, Executive , Sheboygan, Wisconsin

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