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Digital Marketing Specialist

Company: Flexion
Location: Madison
Posted on: July 10, 2024

Job Description:

Job Description

Digital Marketing Specialist - REMOTE

Why you want to work at Flexion:

We are seeking a creative and motivated Digital Marketing Specialist to drive Flexion's growth through strategic communication, marketing, writing, and publishing efforts. Your passion for collaboration will help you learn from fellow Flexioneers about our experiences and client outcomes. You will then craft the creation of compelling digital marketing content that generates new opportunities and drives growth for Flexion. You'll establish and maintain the processes necessary to create, deploy, and monitor marketing artifacts across social channels and make incremental website improvements.

At Flexion (an agile software company that's been delivering excellence for over 25 years), our company culture is built on autonomy, trust, and transparency. We empower teams to remain self-sufficient and self-directed by hiring people who can solve complex problems through collaboration-this means lending a hand and flexing your multi-skilled muscles (research, content, business analysis, information architecture, etc.) as needed. We are looking for an individual that will be at the center of our marketing efforts and can help us amplify telling our story to drive new business opportunities and attract future employees.

What the job looks like:

You'll be a center of Flexion's marketing effort by identifying and implementing our marketing and branding strategies. You'll work closely with all aspects of Flexion, including leadership, business development, recruiting, project teams and Human Resources to help curate communications and marketing initiatives for distribution to clients and candidates through, our AWS presence, our membership in the Digital Services Coalition, social channels, and events.

  • Work with Flexioneers to enable Flexion to effectively tell its stories and raise awareness of our capabilities, experiences and passions
  • Craft efficient, lean marketing campaigns with small budgets to quickly experiment and learn what works best for conversions and awareness
  • Writing, editing, and maintaining our case study archive, blog articles, press releases, and thought-leadership pieces to help tell success stories relevant to specific opportunities
  • Facilitate an editorial calendar for online content, including photography, imagery, videos, blogs, editorial calendars, or other content that will optimize the online user experience.
  • Facilitate and help maintain Flexion's website and social channels
  • Evaluate the effectiveness of communication and marketing efforts through data analytics and tracking to create actionable insights
  • Create and manage digital marketing budget
  • Collaborate with Flexioneers and external resources to develop digital marketing content Why we want to hire you:

    You are an experienced digital marketing professional with a desire to both collaboratively identify our marketing strategy and work with a multidisciplinary team to tactically implement that strategy. You have a portfolio of experience that has helped a digital services or software organization increase potential business opportunities and attract future employees.

    You have:
    • 4-7 years of digital marketing experience
    • Bachelor's degree or equivalent experience
    • Self-driven and can-do attitude
    • Strong research skills to inform marketing pieces
    • Hands on experience writing blog articles, press releases, and thought-leadership articles
    • Ability to ideate and execute on creative ad campaigns, thought-leadership articles, and other interactions using innovative visual media (images, video, etc.) on digital communication channels to support a company's brand, accomplishments, and recruiting efforts
    • Hands-on experience with digital marketing campaigns, tools, and platforms
    • Hands-on experience with SEO/SEM tools and approaches
    • Hands-on experience maintaining an organization's website
    • Expertise with social media (LinkedIn) campaign management, data analytics (link tracking, CTR, etc.), and paid online advertising
    • Experience using LinkedIn, X, Instagram, Reddit, and other social media platforms to engage with potential clients and job candidates
    • A referenceable collection of work that demonstrates expertise in various aspects of digital marketing, such as successful campaigns, growth metrics, or engagement statistics
    • Experience working with a software engineering or digital services company At Flexion, we live by these principles:
      • Speak openly and honestly with your colleagues and clients about problems and proposed solutions
      • Welcome and handle changing requirements and priorities with little or no warning
      • Collaborate online in small groups about 50% of the time
      • Encourage simple and minimal solutions that keep options open
      • Expect and vocally advocate for quality first
      • Learn new practices and techniques as the situation demands
      • Ensure the teams develop demonstrable software or deliverables every week or two
      • Do what needs to be done to deliver the product or project without ego or attitude
      • Dig deep to find the root causes of problems so we can create the right solutions
      • Relentlessly improve yourself, your team, and your processes

        The most efficient way to reach our recruiting team is to submit your resume through the URL provided.

        The salary for this position is in the $90,000-$105,000 range annually.

        Equal Employment Opportunity/Affirmative Action Employer

        If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 608-205-8868 for assistance.

Keywords: Flexion, Sheboygan , Digital Marketing Specialist, Advertising , Madison, Wisconsin

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